Pivovarna Laško is probably the most successful European sponsor of various sports disciplines, as it directly participates in Europe's major club competitions in the most popular sports: handball, football and basketball.
The players of the Celje Pivovarna Laško Handball Club have been on the top of European handball for several years now, and in 2004 they crowned the season with three trophies: European champions, National champions and Cup champions. Maribor FC achieved an extraordinary success by participating in the Champions League, where it qualified by knocking-out several respectable opponents. The Pivovarna Laško Basketball Club also played among the elite. After winning medals at the biggest competitions, such as the Olympic Games and World championships, the crown jewels of Pivovarna Laško are two rowers from Bled - Olympic gold medallists Iztok Čop and Luka Špik.