Period between World Wars

Period between World Wars

The closing of the brewery affected many residents of Laško. This is why initiators of the idea to open the brewery again started to inspire innkeepers, and in 1929, representatives of innkeeper cooperatives decided to construct a catering shareholding brewery in Laško. 

Pivovarno Laško, d. d. was opened again in 1938 after many complications and severe opposition. A new Laško beer was once again pouring down throats. A reporter from a beer tasting in the Gorenjska region wrote that at "each finer table only Laško beers could be noticed".

 

Even German occupiers allowed the preservation of the trademark Laško beer due to the quality of the beer. Even more interesting, the entire design of the bottle label, on which there is a lady with a glass of beer in her right hand, was preserved. A German sketcher removed the Slovenian symbol - the mob cap, and instead drew a sort of a kerchief and replaced the Slovene inscription with a German one.

 

Laško is a beer with tradition. We have been brewing it for more than 185 years.
In 1889, after the company declared bankruptcy, it was purchased by a brewer from Žalec, Simon Kukec. This nationally conscious Slovenian went down in the Laško brewing history as an excellent organizer, financier and entrepreneur, fond of novelties. He established a new type of beer and the first beer brand - the thermal beer, which still exists today in a slightly different form.