From ruins to riches (1946 – 1970)

From ruins to riches (1946 – 1970)

After the war, a complete renovation was underway. Brick by brick workers and designees were erecting a new brewery. On the basis of experiences and identified deficiencies of demolished buildings, a much more appealing and improved brewery was built. Production in the brewery began again already in 1946, that is just a year after the last bombing.

However, the economic situation in the first post-war decade was far from being favourable to Pivovarna Laško. Due to credit exhaustion, a bad tourist season and the shortage of barley, the brewery sold only 15,000 hl of beer a year up until 1955, when the post-war economic crisis was on its peak, while in 1956 the company was almost liquidated due to significant losses.


A period of economic conjuncture followed, which positively affected beer sales and the increasingly more substantial technological renovations. A decision was accepted regarding the complete automatization of production processes and soon after, the first renovations followed. In 1956 – 1963: a transformer substation, the replacement of the old filling machine, a new brewing facility, a new brew cellar, etc. One of the largest investments was the new malt house which was built and started operating in 1965.


Due to increased sale quantities, there was a shortage of barley, bottles and water. Until then, the brewery pumped water from surrounding wells of Rimske Toplice, but due to increasing needs it commissioned in 1968 and 1969 a completely new water reservoir at Jepihovec and the construction of a 7 km long tunnel for a water distribution system. With sufficient water quantities, equipment of the greatest capacities was installed in the brewery.


1968 was an interesting milestone for packaging - the transition from wooden bottle cases to plastic cases. In 1969, three completely new filling lines were brought from Germany and Italy, with a total capacity of 35,000 bottles per hour. 


The lines enabled the bottling of three different types of beer. And so in the 70s the following types were produced: the Zlatorog light beer (12% of malt extract), Golding (16% of malt extract), Laški Super Golding (18% of malt extract), dark thermal Desert beer (16% of malt extract), Striptis light (19% of malt extract), light export beer (15% of malt extract), dark Jubilejnik (18% of malt extract), light Novoletnik (19% of malt extract) and light Cvetnik (19% of malt extract).


Laško is a beer with tradition. We have been brewing it for more than 185 years.
In 1889, after the company declared bankruptcy, it was purchased by a brewer from Žalec, Simon Kukec. This nationally conscious Slovenian went down in the Laško brewing history as an excellent organizer, financier and entrepreneur, fond of novelties. He established a new type of beer and the first beer brand - the thermal beer, which still exists today in a slightly different form.