2000 – 2009

2000 – 2009

With constant investments, Pivovarna Laško came to the point where it could compete side-by-side with any other modern European brewery on the technical and technological level.
With capital ties and the organization of business operations between companies in the beer and non-alcoholic beverages industry, the brewery was in the last years successfully getting closer to the goal of business optimization. 
Capital investments in the Pivovarna Laško Group in the last 12 years joined the companies Vital, Radenska, the Pivovarna Union Group, and the Croatian Jadranska Pivovara Split. Companies coordinated and unified business processes, resulting in a synergy that was ultimately reflected in the rise of the value and quality of products.

Laško is a beer with tradition. We have been brewing it for more than 185 years.
In 1889, after the company declared bankruptcy, it was purchased by a brewer from Žalec, Simon Kukec. This nationally conscious Slovenian went down in the Laško brewing history as an excellent organizer, financier and entrepreneur, fond of novelties. He established a new type of beer and the first beer brand - the thermal beer, which still exists today in a slightly different form.