LOVE AND KNOWLEDGE SINCE 1825
LOVE AND KNOWLEDGE since 1825
Beer brewing in Laško is based on the love for this noble beverage. The brewery was founded by Franz Geyer, a gingerbread baker and mead producer. The love for beer brewing was soon joined by knowledge. Before the end of the 19th century, Simon Kukec, a nationally conscious Slovenian entrepreneur and developer, established type of beer
and the first beer brand - The Thermal beer.
In the 20th century Laško beer is exported all the way to India! Wars and the economic crisis affected the
development, however, they do not interrupt it. Even in 1944, when the brewery was bombed the ground, the brewing spirit did not falter – production restarted already the first year after the liberation. At the end of the 80s, Pivovarna Laško became the leading brewery in former Yugoslavia, a country with a population of 22 million, with its own resources and knowledge. In 1990, it sold over 1,000,000 hl of beer.
The entry into the 21st century was marked by Slovenia's independence and European integration. In the beginning, this would take its toll, however, a fully competitive production in terms of capacity and technological capability could soon measure up with the largest breweries.
We as proud heirs of one of the longest brewing traditions are aware that we are living in times the only constant of which are changes. Changes of technologies, know-how, strategies, markets, business and purchasing habits. Despite a turbulent
period, we are continuing the path set by our ancestors and following the set goals with confidence.